In New York, it always pays to look up.
This is the Fred F. French Building on Fifth Avenue, one of the first Art Deco skyscrapers. There are a pair of stunning faience panels at the top, with sunbursts and Assyrian-style griffins, and many years ago when I was first working in New York, I used to stand on the terraces outside our offices and look down Fifth Avenue at the north-facing panel and wonder, What the hell?
Most of the exterior is just brick, but the setbacks all have this bright terra-cotta trim in varying patterns. It's not what you notice first, but it's worth taking a look at.