The New York influence

Two shops on the same block with New York names.

I understand why you would advertise Ray's Pizza as A Slice of New York. There are almost as many pizzerias called Ray's in New York as there are McDonalds. It's just that none of them are very good.

But Bed-Stuy is not an association you are likely to brag about. It's poor and crime-ridden and there's nothing remotely glamorous about either the poverty or the crime.